Big Brother is very much here to stay, people, after Channel 5 announced today that they have renewed the reality show with Endemol Shine UK for another three years.
*Adopts trademark Jackie Stallone drawl* Yeaaah, three years.
So what exactly does this mean? Well, you can expect at least SIX more celebrity editions and THREE more civilian series.
That’s a heck of a lot of BB.
Paul Dunthorne, Channel 5’s Chief Operating Officer, who negotiated the deal extension on behalf of the broadcaster, said: “Big Brother in all its guises brings a huge and varied cross section of viewers to Channel 5 and typifies the appointment-to-view programming we want on the channel.
“It remains one of TV’s most talked about and popular programmes and I’m genuinely delighted we’ve secured it for at least three more years.”
Nick Samwell-Smith, Managing Director of Initial added: “Channel 5 is a fantastic home for Big Brother.
“Over the past four years we’ve worked closely together to keep this extraordinary format feeling fresh, noisy, and creatively vibrant.
“I’m thrilled that this landmark deal means we can look forward to three more years of big characters and juicy storylines from inside our favourite house.”
The last series of Celebrity Big Brother, won by Katie Price, brought in record ratings for the show since its move to Channel 5, being watched by 3.1 million eyes each night.