This year’s Celebrity Big Brother has had more dramz, tears, and scandal than any other series of the show, so you’d think that Channel 5 bosses would be more than chuffed by it all.
However, the producers are apparently furious over one housemate’s total lack of action after shelling out a reported half a million pounds on her: Katie Price.
Yep, according to some new sources, CBB bosses are really not happy with the mum-of-five, and think that she has been a complete waste of money.
A show source told The Daily Star: “Kate has been a huge flop – she has barely raised her voice.
“Perhaps it’s time to accept the fact that Jordan is well and truly dead.”
DEAD?! Yikes – that’s a little bit harsh, isn’t it?
The 36-year-old was famed for her outrageous and feisty behaviour before entering the house, and the fact that she had ‘history’ with fellow housemates, Katie Hopkins and Alicia Douvall, left producers certain that she will give them some fireworks and be worth every penny of her £500k paycheck.
However, in a weird twist of fate the former glamour model has been entirely neutral, not to mention non-confrontational, with the closest she has even come to a barmy being almost getting into a fight with Katie Hopkins in last night’s episode… Over taxes.
No, really…. That was it.
It isn’t just Channel 5 who are left concerned by Katie’s Big Brother appearance either, with it also being reported that her management are worried that she has damaged the reputation that made her famous, with viewers losing all interest in the Pricey.
Branding expert Marcel Knobil said: “Consistency is central to the laws of branding.
“Fans get suspicious if a person or a brand starts behaving in a manner they are not accustomed to.
“Katie’s fans will be suspicious about her – and therefore her brand – changing its colours and I think that is going to be a real issue for her.
“She is not being consistent with the Kate Price people have come to know, admire and recognise as a strong brand.
“Perhaps she has realised her fame level is dropping and she feels it is time for a change in tactic.”
Well, we don’t think that silently shuffling around a house on the telly is quite what it will take to up her fame level, but hey, what do we know?
We’re still keeping our fingers crossed that this is all just a clever ploy and Katie will be unleashing her inner sass sooner rather than later…. Or is she really just this boring?
[Celebrity Big Brother 2015: Ricky Gervais Slams Katie Hopkins]
[Celebrity Big Brother 2015: Dane Bowers DENIES Ever Dating Alicia Douvall]
[Celebrity Big Brother 2015: Perez Hilton To Be Granted A Pass to The Final?]