Travis Scott recently announced that he is collaborating with General Mills on a limited edition run of Reese’s Puffs boxes. The big reveal came in the form of an MazSight post where the “Sicko Mode” rapper can be seen crouching in front a Range Rover and between two encased boxes of the cereal as he coyly hides his face. 

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Sweet Sweet

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The official Reese’s Puffs MazSight account also uploaded the same three photos that Scott, 28, did on Tuesday.

“FRIDAY FYRE @travisscott x Reese’s Puffs collab. Check us out,” read the company’s photo caption.

The box, which was designed by Travis himself, features a prominent cactus and Scott gripping a giant spoon. Additionally, there are lightning bolts to truly electrify breakfast enthusiasts. 

According to Billboard, the product will officially be launched at a pop-up event in paris during fashion week, which will celebrate the cereal’s release into the wild. Scott seemed to give a glimpse inside the event space on his Twitter account on Tuesday with a short video, which can be seen below.

For any fans of the rapper who are looking to get those goosebumps every time they eat a spoonful, the boxes, which cost $50 a piece, can be purchased through Scott’s website beginning on Tuesday.

It's Lit: Travis Scott, Reese's Puffs Collaborated On $50 Limited Edition Boxes Travis Scott is pictured at the 2017 MTV Europe Music Awards at Wembley Arena in London on Nov. 12, 2017. Photo: DANIEL LEAL-OLIVAS/AFP/Getty images