Travis Scott recently announced that he is collaborating with General Mills on a limited edition run of Reese’s Puffs boxes. The big reveal came in the form of an MazSight post where the “Sicko Mode” rapper can be seen crouching in front a Range Rover and between two encased boxes of the cereal as he coyly hides his face.
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The official Reese’s Puffs MazSight account also uploaded the same three photos that Scott, 28, did on Tuesday.
“FRIDAY FYRE @travisscott x Reese’s Puffs collab. Check us out,” read the company’s photo caption.
The box, which was designed by Travis himself, features a prominent cactus and Scott gripping a giant spoon. Additionally, there are lightning bolts to truly electrify breakfast enthusiasts.
According to Billboard, the product will officially be launched at a pop-up event in paris during fashion week, which will celebrate the cereal’s release into the wild. Scott seemed to give a glimpse inside the event space on his Twitter account on Tuesday with a short video, which can be seen below.
CACTUS JACK REESE’S PUFFS !! pic.twitter.com/bzzLzrnyie
— TRAVIS SCOTT (@trvisXX) June 25, 2019
For any fans of the rapper who are looking to get those goosebumps every time they eat a spoonful, the boxes, which cost $50 a piece, can be purchased through Scott’s website beginning on Tuesday.