Kim Kardashian's ex-boyfriend Ray-J (the one off THAT infamous home video) has taken a swipe at the pregnant star, singing about their relationship and using her lookalike in his new music video for 'I Hit It First'.
Excellent ploy we say because frankly, why the heck would we (or anyone else) have listened to Ray-J's new single beforehand?
Now it seems that the whole world is talking about the track since the vid landed, in fact we think Twitter pretty much went into meltdown.
And don't even get us STARTED on the lyrics.
O.M actual G!
In the track Ray-J makes reference to 'ball players' (er, Kris Humphries much?) and even blimmin' GOING WEST!
To be exact: "I had her head going north and her a** going south, but now baby chose to go West."
And he says how if she goes back to him then they can make ANOTHER movie! Yes, really!
However, we reckon Kim couldn't look less bothered as she lazes around on holiday in Mykonos with the rest of the Kardashian clan.
Here she is snapping some photos of her sis Kourtney while the family spent the day on a yacht.
[Related article: Kim Kardashian comes under fire after apparently posting 'alcohol' picture on Twitter]
[Related article: Kim Kardashian panics as her pregnancy weight gain heads straight to her bum]