She was just as well known for her avant-garde dress sense as her ability to cause drama on Made In Chelsea.
And now SW3’s resident cool kid Phoebe Lettice-Thompson has left the realms of reality TV to launch her very own clothing line – and it’s just as quirky and no holds barred as you’d expect.
Instead of going down the standard TV star route and creating some snoresville collection as a vehicle for her own celebrity, Phoebe’s collaboration with Illustrated People is most certainly all about the fashion.
And at the tender age of23, the blonde Londoner has not just designed each item in the 22-piece collection, but has created and styled the entire campaign – citing Harajuku culture as her main influence.
Speaking exclusively to Yahoo Lifestyle, Phoebe says: “The inspiration behind it was Tokyofashion. I got a load of stuff shipped over from Japan, clothes, figurines and started working on the imagery.
“I’ve just always wanted to do this Japanese/Harajuku line. It’s something I’ve always loved and I think it really hit me when Gwen Stefani went solo. I loved No Doubt and suddenly she went solo and had these Harajuku girls and I was ‘like I love them but now I f***ing love them…my God.’
“That really blew me out of the water and has stayed with me ever since.
“I feel like I get it. There are all these girls who dress so crazily and so beautifully, it’s a real expression of their personalities. It’s like look at me I’m a walking piece of art.
The unique (but affordable) pieces might not be to everyone’s taste (think thing-skimming miniskirts, dinosaur prints and bloody eyeball motifs) but every detail is buzzing with Phoebe’s obsession for the Japanese avant-garde and her personal penchant for noughties pop culture.
“I’m like let’s bring back the noughties where everyone had their thongs flashing,” she adds.
“And I love these short t-shirts – I’d love to have it with tits hanging out the bottom.”
There has clearly been no corner cut or detail overlooked, with every cut, shape and print an insight into Phoebe’s own vision of youth fashion culture.
She tells us: “I’d love someone like Rihanna to wear my clothes, beyonce maybe – I could see Rita Ora wearing my statement shorts, or Iggy Azalea. I do like Angel Hayes and Azelia Banks- girls with attitude who can pull it off and can really work it.”
While it’s certainly not uncommon for celebrities to lend their names to fashion lines that they’ve had little say, control or passion for, Phoebe’s background proves that she’s not just a clothes horse with a famous name.
“I started off working at a couture house at weekends when I was 16 during the summer holidays and I thought it was really cool to see how clothes were made.
“I loved magazines and the fashion side, so I started interning at Wonderand then went to Conde Nast and was there for a while. I worked with dressing and styling other celebrities for other shows.”
She adds: “I wouldn’t want to put my name to something I don’t believe in – which is really why I’ve been working on it every step of the way because I want to make sure that the first thing I put my name to is me.
“Even if it doesn’t sell a lot, at least I’ll be able to maintain my own credibility.”
While she certainly made an impression during her short stint on the hit E4 show, Phoebe has bowed out this season – using the platform of her new-found fame to buoy her fledgling fashion career.
“I had a great time on MIC and it really was fun but I’m just concentrating on this now.” She said.
“I’ve been such a career girl since I was about 16 and I just need to focus on that. This is such a great opportunity and I wouldn’t have been able to balance the two.”
It might not be your typical celebrity fashion foray – but we predict big things.