Neil Young has already secured his place in the pantheon of rock legends. But in a 75-minute interview on “The Howard Stern Show” on Tuesday, he discussed another contribution he wants to make to the music world with a music player he’s helped develop: the Pono Player. A high-resolution portable digital music player that purports to create better sound than a CD or MP3, Pono (the Hawaiian word for “righteous” or “pure”) is being touted as “the next best thing to live music.” According to the retail site, the Pono Player, which goes for $399.00, lets listeners “ hear and feel what the artists created, the way they heard and felt it.”
When asked by Stern what prompted his desire to create the player in a world that already has CDs and MP3s, he said that it was the sound quality. Between vinyl and digital music, “About an 80 percent drop in quality,” he said. “At the turn of the century, I had gotten to a point when I was really tired of the CDs. And I saw that the new thing that was happening was even worse…The quality got even worse. There’s 5 percent of the data on an MP3 and 100 percent on the high resolution file.”
Speaking like a true child of the 1960s, Young explained what it is that the Pono Player provides: a feeling. “You feel the music a lot more when you listen to it this way,” he told Stern. “You get goosebumps…If you liked it before, you’ll love it after this. If it’s one of your favorite songs, you’re inside it.” He compared listening to downloaded digital music like “going to that great museum in paris and seeing Xeroxes of all the paintings.”
The Pono Player has sold out, and the retail site promises that any Pono Player preorders placed on the online store in 2014 will ship between January and March of 2015. “The demand for them was awesome, and they’re gone,” Young told Stern.
In addition to talking about the Pono Player, Young talked music — “Lynnard Skynnard was the greatest southern rock band ever” — but was cryptic and tight-lipped about his ongoing feud with David Crosby, his former music partner in Crosby, Stills, Nash, and Young. When asked about his feud with David Crosby, who Young alleges called the Pono Player “poison,” Young replied: “Playing with Stills and Nash in that band was really great.”