Fans have actually called for Peter Andre to be SACKED from his Iceland adverts after a joke that he made on Celebrity Juice fell totally flat.
Erm, maybe because he appeared to slag off the frozen supermarket’s campaign… That he features in.
The mishap occured when Celeb Juice host, Keith Lemon, referenced the fact that Olly Murs had been crowned ‘Rear Of The Year’, with Olly saying that he was “embarrassed” by the title.
Which, as a sidenote, he shouldn’t be. His bum is ace.
Anyways, Peter tried to defend his pal, quipping: “Olly, dude, you don’t need to be embarrassed – I’ve done an Iceland advert.”
THE QUOTE THAT LAUNCHED A THOUSAND SHIPS FULL OF DRAMZ.
The rest of the Celeb Juice panelists, including captain Fearne Cotton, were visibly shocked by Pete’s comments, and who can blame them?
After all, it’s not every day you have a company’s spokesperson actually say that they’re embarrassed to be associated with the company.
And it wasn’t long before fans took to Twitter to call out the 41-year-old for his comments: