Ricky Wilson has defended the lack of instant success The Voice UK brings to contestants – insisting that it is designed to help carve out a long-term careers instead.
Speaking to Yahoo Celebrity and other reporters at The Voice UK press launch, the Kaiser Chiefs front man said that the show isn’t about ‘churning out’ pop stars.
“It’s just about personal growth, he said. “I think they [his team last year] are all having a better time now than they were before the show. It might not be churning out superstars to bridge the gap for the next series but I think that’s a good thing.”
Wilson went on to say he wouldn’t be surprised if past contestants start re-emerging into the spotlight again in the coming years.
He said: “I think over the next few years you’ll start seeing people bringing out records and having hits that you’ll go ‘where have I seen them before?’ and you’ll go ‘Oh they won The Voice’.
“Or when they are on Graham Norton and Graham’s going ‘do you remember this?’ And they’ll show a clip of The Voice.
“We’re building careers, we’re not building flash in the pans – that’s not at the detriment of anyone else.”
Good save, Rick. Louis Tomlinson would NOT be pleased otherwise.
The 36-year-old also described the show as a ‘massive opportunity’ that signed artists would kill for.
“We’re making entertainment as well as giving these people a massive opportunity,” he explained.
“It’s really hard to get on TV. Talk to me about that, when we bring a record out, we have to fight to get on these shows.
“But these people haven’t got a record out and they’re getting prime time TV, minutes of standing there in front of millions.”
The Voice UK returns to our screens this Saturday on BBC1 at 7pm.
[Rita Ora: I joined The Voice because I found my balls]
[Rita Ora: I'm ready for The Voice UK backlash]