It’s not the first time fashion‘s ethics have been called into question. From the treatment of catwalk models to the way high street clothes make it to our shelves for such a low price, claims that profit is more important than safety has dogged the industry for decades.
But now Primark is facing new problems after a shopping claimed to have found a ‘cry for help’ stitched into the label of a £10 dress the bought from the clothing retailer.
A mum from Swansea reportedly found a message ‘hand-stitched’ on the label of her purchase, reading: ‘forced to walk exhausting hours’.
She told the South Wales Evening Post: “You hear all sorts of stories about people working in sweatshops abroad – it made me so guilty that I can never wear that dress again.”
She attempted to contact Primark with the information but after 15 minutes on hold says she was abruptly cut off.
A spokesman for Primark said: “We would be grateful if the customer would give us the dress, so we can investigate how the additional label became attached and whether there are issues which need to be looked into.
“Primark’s Code of Conduct sets out the core principles that suppliers and factories must follow to ensure products are made in good working conditions, and that the people making them are treated decently and paid a fair wage.”
It’s not the first time the brand has been in the spotlight over its ethics. Though frankly, can we really be shocked when we all know how cheap the clothes on sale at Primark continue to be? They might have a website called Ethical Primark, but consumers seem more than happy to turn a blind eye as long as they can get their crop tops for a couple of quid.
It’s response to the tragedy of the Rana Plaza factory collapse was commendable – unlike other brands involved, it offered compensation to the families of those who died.
And as it prepares to launch in the US, it will be interesting to see how it plays the revelations.
[10 Ethical fashion Ideas]
[Is H&M The New Home Of Ethical Fashion?]