We’re beginning to think Taylor Swift should actually run for president now, after her letter to Apple Music persuaded them to change their policy and pay musicians their rightfully earned royalties during the three-month trial period of their new service.
You go, Swifty!
ICYMI, the 25-year-old wrote a kick-ass, passionate, open letter to Apple Music on her Tumblr during the weekend, calling on them to change their minds on not paying artists for their work during the free trial.
She ranted: “I’m sure you are aware that Apple Music will be offering a free 3 month trial to anyone who signs up for the service. I’m not sure you know that Apple Music will not be paying writers, producers, or artists for those three months.
“I find it to be shocking, disappointing, and completely unlike this historically progressive and generous company.”
Nicely put, babes.
With the power of TayTay running at full whack, and with independent labels echoing her sentiments, Apple Music have succumbed to pressure, announcing that they’re doing a u-turn and WILL now rightfully pay artists for their music.
Senior vice president Eddy Cue took to Twitter to spread the good news, writing: “Apple will always make sure that artist are paid #iTunes #AppleMusic. #AppleMusic will pay artist for streaming, even during customer’s free trial period.
“We hear you @taylorswift13 and indie artists. Love, Apple.”
Hip hip, HOORAY!
He also told Billboard: “When I woke up this morning and saw what Taylor had written, it really solidified that we needed a change. And so that’s why we decide we will now pay artists during the trial period.”
“We’ve been watching the discussion for the past week. We want artists to be paid for their work, and when we hear from them — from Taylor or from indie artists — we listen to them. Taylor’s tweet today solidified the issue for us and we decided to make a change.”
He continued on to say they’d heard the same “concern from a lot of artists,” and that it was “never” their intent to not compensate artists – instead, they were actually planning to negotiate a higher royalty rate.
They even personally called Swifty in Amsterdam to tell her the good news, with Eddy revealing: “I let her know that we heard her concerns and are making the changes. We have a long relationship with Taylor so I wanted her to hear directly from us.
“She was thrilled and very thankful and excited to see how quick we responded.”
In case you’re in any doubt about the supernatural power of Swifty, it took Apple just seventeen hours to decide that she was right and to subsequently make a big change to their policies.
Well done, Tay, for standing up for yourself and for being a voice for smaller artists. We take it running for president will be next, yeah?
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