This month 'selfie' was named the Word of 2013 and introduced into the Oxford Dictionary.
So in honour of the world on everyone's lips we've launched our very own Selfie Awards as we bring you the good, the bad and the seriously ugly in the world of celeb self-portraits.
We're asking you vote for your fave selfie in these categories:
Best we-are-the-most-loved-up-people-in-the-world Selfie
Best repetitive Selfie
Best my-lips-really-look-like-this-honest pout Selfie
And this time it's the turn of the so-called Belfie, coined by new mum Kim Kardashian who chose to expose her bottom, rather than her face on her MazSight page.
Triggering a new phase for bum shots, the American reality TV star was soon followed by a swathe of stars, also eager to show off their backsides. But who did the best BELFIE? It's YOUR call:
1. Kim Kardashian
The creator of the Belfie, Kim K sparked 'OUTRAGE' when she posed in this teeny-bit-tiny white swimsuit and uploaded a picture of her backside, showing WAY too much sideboob too.
The shot instantly sparked a load of questions: Was she a bad mother exposing herself like this, were those ACTUALLY her bum cheeks and more importantly, how on earth did she manage that camera angle without getting cramp?
2. Kelly Brook
Always a fan of a swimsuit selfie, TV presenter Kelly Brook didn't take long to jump on the Belfie bandwagon.
But before you start rating the Celeb Juice star's bum cheeks, you should know that the glamour model got this look with a little help from photoshop. As is the trend these days, Kels digitally doctored her bottom to make it BIGGER. We applaud her commitment to the cause.
3. Lucy Mecklenburgh
TOWIE star Lucy Mecklenburgh gets hotter by the day. *Girl crush alert*. And when recently shooting her calender snaps, the beautiful brunette got in on the Belfie action by tweeting a backstage picture.
She posted this picture of herself in a thonged black swimsuit with caption: "We all love a Behind the scenes pic :-)". We'll give her double points for her ability to pun.
4. Cheryl Cole
2013 has been all about Cheryl Cole's bum – thanks to that giant rose tattoo she revealed, leading to lots of rose-tattoo-based rants and lots of staring at her bottom. And so she was never going to miss out on this bum-focused craze, was she?
The former Girls Aloud star distracted attention from her inking with this sexy shot over an idyllic stretch of water. We're girl crushing all over the place.