Will.i.am has defended the lack of successful former contestants from The Voice UK, saying that it’s difficult to land a hit in general these days.
Speaking to Yahoo Celebrity and other reporters at The Voice press launch, the 39-year-old Black Eyed Peas front man claimed that getting onto the show is success enough.
“The measure of success for being on the show? Getting into the finals, that is a hurdle in itself,” he said.
“You’re on TV, no commercials. You’re on the best show in the UK with the largest amount of eyeballs watching.”
Mr i.am went onto explain that this sort of coverage is very much sought after by established artists. Oh, and he also started saying stuff about sandwiches which we still don’t quite get.
“For artists who have record deals – we don’t get to be on TV so if you’re like not a coach you’re kinda eating peanut butter and jelly sandwiches because you wanna be on TV that much,” he explained in only the way Will.i.am could.
“So whether or not you have a massive hit after the show, shucks, as artists we’re worried about our hits too.
“Everybody is worried. I know mother******s who’ve got labels that have had no hits. It’s a hard thing to get hits.”
Fellow coach Ricky Wilson, meanwhile, argued that The Voice is about creating long-term careers, not ‘flash in the pans’.
He said: “It might not be churning out superstars to bridge the gap for the next series but I think that’s a good thing.
“We’re building careers, we’re not building flash in the pans – that’s not at the detriment of anyone else.”
The Voice UK returns to our screens this Saturday on BBC1 at 7pm.
[Ricky Wilson: The Voice builds careers, not flash in the pans]
[Rita Ora: I joined The Voice because I found my balls]
[Rita Ora: I'm ready for The Voice UK backlash]